World Animal Protection
Monthly online media management
Ongoing online media management, combining data intelligence with campaign performance.
How do you maintain a consistent digital presence that balances awareness and recurring fundraising, translating global issues into engagement with the Brazilian public?
Campaign amplification
Media planning and content to extend the reach of issues and campaigns developed by the communications team.
Always-on media
Meta, Google Ads and LinkedIn (+ Ad Grants) driving qualified traffic to the causes.
Performance and mobilization
Media strategies to boost mobilization, engagement and fundraising campaigns, with a focus on results.
Donations and seasonal pushes
Recurring-donation creatives and intensive allocation on the hottest dates.
An online media operation, month after month.
Campaign media planning
In alignment with the organization's communications team, we develop creatives and adapt content for paid media campaigns. Our work focused on the strategy, distribution, and optimization of campaigns across different platforms, targeting reach, engagement, and fundraising.
Online media and paid traffic management
We plan, execute, and optimize paid media campaigns aligned with the organization's agendas and initiatives, expanding reach, engagement, and fundraising results through a data- and performance-driven strategy.
Protect wildlife
Media for mobilization and leads
We structure and optimize ads for the institution's major mobilization fronts, turning public interest in manifestos and petitions into new contacts for the base.
Add your voice
Join the global animal welfare campaigns.
Count me inDonation structuring and seasonal activations
We develop creatives focused on recurring and one-time donations, adapted to the client's checkouts and fundraising platforms. We monitor the year's hottest seasonal moments to make intensive budget allocations in emergency and win-back ads.
Donate for animal protection
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Single-step donation
Carousel: 6 facts about wild animals as pets
Carousel: A newly discovered Brazilian primate
Carousel: A portrait of torture
Carousel: For them, it's an unforgettable experience too
With an online media operation running month after month, World Animal Protection keeps a consistent digital presence, extends the reach of its causes and connects global issues to Brazilian audiences' engagement and giving.
Credits
2025- Client
- Proteção Animal Mundial
- Management and client services
- Giovana Ferreira
- Copywriting
- Pedro Targat
- Design
- Magnun Alves
- Online media
- Marcos Ashur
- Online media
- Matheus Motta
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