The
Fundraising AccelerationProgram
Method, data, and technology so your organization stops depending on luck and scales its fundraising with recurring donors.
4 meetings
sessions of up to 2h each
Full mapping
of your current fundraising
Platform included
Pix, card, and recurring gifts
12-month plan
roadmap and quick wins
How the program works
4 phases · 4 sessions of up to 2h each
Each phase delivers analysis, materials, and practical direction.
Diagnosis
Goal: Map your current structure and individual-donor fundraising efforts.
What we'll identify
- History, work, and current fundraising channels
- Org chart and team capacity
- Platforms and technology in use (CRM, Ads, Analytics)
- Technology gaps and integrations
- Strengths, weaknesses, opportunities, and threats
Deliverables
01- Completed Third Sector Business Model Canvas
- Organization dashboard with current status and goals
- Visual, collaborative SWOT matrix
- Technology audit with mapped gaps
Technology included
The Arrecade platform is included in the program
You only pay when you raise money. No monthly fee, no setup, no limits: campaigns, donation forms, and recurring giving via PIX and card.
What you get
- Unlimited campaigns and donation forms
- Recurring giving via PIX and card
- Optimized checkout with multiple payment methods
- Real-time dashboard of donations and donors
Organizations that trust our work
What we'll build for you
Hover to see the description · Click for more details on each item.
Who leads the program
About our team of experts
Over 18 combined years of experience in digital marketing, fundraising, and technology for the third sector, 100% dedicated to causes that make the world better.
Derick Lemos
Partner · General Direction & Strategy
Has led Métrica.Social's strategy for over 18 years, connecting data, online media, and digital fundraising to scale donations for organizations such as Fundo Brasil, Fundo Casa Socioambiental, Conectas, and Sommos Amazônia.
Ana Furtado
Partner · Projects & Relationships
Leads the relationship with partner organizations and the operation of the projects, making sure diagnosis, action plan, and implementation reach the agreed financial results.
Sid
Specialist · Online Media & Performance
Responsible for structuring Meta Ads, Google Ads, and Ad Grants campaigns focused on fundraising. Works on tracking, optimization, and ROI so that every real invested in media comes back as donations.
Mateus
Specialist · Copywriting & Fundraising Content
Turns your cause into a message that mobilizes. Handles ad copywriting, campaign scripts, and the email cadences that convert leads into recurring donors.
Behind the program are more than 20 professionals across online media, design, development, copywriting, and account management, an entire team ready to unlock your organization's fundraising.
Beyond the program
Other opportunities
Add-on products your organization can hire along with the program to expand the impact even further.
Full set of campaign assets
A tailored package of artwork, short videos, posts, banners, and print-ready materials so your fundraising campaigns can run across all of the organization's channels.
Monthly mentoring with experts
Recurring sessions with online media, copywriting, and digital fundraising professionals to track results, adjust course, and speed up your internal team's learning curve.
Benefits
Why structure your fundraising now?
No More Guesswork
Stop making decisions based on intuition. Start using real data to know which channels actually drive financial results.
Unlock Conversion
Fix bottleneck-ridden journeys where donors try to help but give up along the way.
An Active, Segmented Base
Stop treating every contact the same way. Activate your base with behavioral analysis and intelligence (RFM and LTV).
A 12-Month Plan
Replace scattered communication with a clear action map, quick wins, and a focus on financial sustainability.
Quick assessment
Who this program is for
Recognized your organization in any of these scenarios? Then this program was designed for you.
Starting from scratch
Your organization doesn't fundraise with individual donors yet and wants to build everything right from the very first step.
Wants to raise more
You already fundraise, but you know it would yield much more with method and clear priorities.
Communicates a lot, converts little
Your social channels engage, but engagement doesn't turn into donations. There's no clear path between the post and the gift.
Has a dormant base
Old contacts and donors sitting in a spreadsheet, an asset that could start giving again.
Watches donations slip away
Without a platform ready for Pix, card, and recurring giving, people who want to donate give up along the way.
Decides on gut feeling
Without organized data or a fundraising calendar, it's impossible to know what actually pays off.
Checked more than one scenario? Even better: that's exactly where the program delivers the most results, with our team by your side throughout the process.
Book a free assessmentWhat sets us apart
Why Métrica.Social?
A Specialist Team
Over 18 years of experience in digital marketing and more than 20 specialists 100% focused on the third sector.
Proven Impact
More than 50 organizations served, with an exclusive focus on causes that make the world better.
Skin in the Game
We don't just deliver the plan: the program includes our own donation platform. Unlimited campaigns and recurring giving via PIX and card. R$ 0 monthly fee and R$ 0 setup. We only earn when you raise: we charge 8% per transaction (plus gateway fees).
Battle Kit
You don't leave empty-handed. We deliver 300 QR-code stickers, tracking codes fully configured, and the Arrecade Kit (raffle, landing page, and emails).
Acceleration Program
We know how to amplify your impact.
We structure the architecture of your fundraising: individual donors, paid traffic, retention, and data. For organizations that want to grow with predictability.
- Free fundraising platform
- Unlimited donation forms
- Strategic plan
Book a free call
Our fundraising specialist will be happy to talk to you.
Request your Check-upA video call with our team.
FAQ
Frequently asked questions
Everything you need to know before starting your fundraising acceleration program with Métrica.
Contact
Let's strengthen your individual giving program.
Let's talk, and get an initial assessment of your operation.